• Skip to main content
  • Skip to secondary menu
  • Home
  • About Us
  • Contact Us
  • Submit a Story

Small Business Brain

Education, Inspiration & News to Help You Expand Your Knowledge & Grow Your Business

  • Start
  • Grow
    • Market
    • HR
    • Real Estate
  • Finance
    • Accounting
    • Budgeting
    • Credit
    • Personal Finance
  • Reviews
  • News
    • Opinion
  • Business Directory
  • Get More Customers
  • Get Business Funding
You are here: Home / Marketing / What Are Web Analytics and Why Do They Matter?

What Are Web Analytics and Why Do They Matter?

Orginally Posted On: November 1, 2020 By Brittni Abiolu -- Updated On November 1, 2020 Leave a Comment

An estimated 96% of website visitors will leave your site without ever converting to a lead or sale. For small businesses, that means very few visitors will enter their funnel—and it also means it’s crucial to make the most of those visitors. One surefire way to lose out on these potential customers is to treat your website with the “set it and forget it” approach. If you aren’t analyzing customer behavior, those sales may slip right through your fingers. Let’s take a look at web analytics and why they matter to understand why you need this crucial tool.

What Are Web Analytics?

Table of Contents hide
1 What Are Web Analytics?
2 1. You’ll Get to Know Your Audience
3 2. You’ll Make the Most of Your Content
4 3. Website Analytics Enhances Your SEO
5 4. Analytics Can Enhances Your Marketing and Sales Funnels
6 Harness the Power of Web Analytics

Web analytics allows website owners to measure and analyze what’s happening on their website. Through an analytics platform, you’ll be able to collect information about visitor behavior, content preferences, time spent on the site, and more. This data is a powerful tool to help you understand your user behavior. Here are a few ways it matters.

1. You’ll Get to Know Your Audience

When you’re weighing major decisions, it’s all about the user experience you’re providing. The right user experience can help you make fans of current customers and attract new ones. That’s where web analytics come in. Analytics can help you break down your audience by gender, location, age, interest, language, and more. You’ll even know the kinds of devices they’re using to access your site. This knowledge can help you make informed decisions about your site and upgrade your customers’ overall experience.

2. You’ll Make the Most of Your Content

When you’re investing time and money into your content, it’s important to make the most of every word of it. With the right analytics tools, you’ll be able to analyze your content to see what performs well and why, allowing you to do more of what works. Metrics like average duration, bounce rate, and web traffic analytics can even help you learn to boost your conversions over time.

web analytics
Image by Jonathan Francisca via Unsplash.

3. Website Analytics Enhances Your SEO

If you aren’t investing in search engine optimization, it’s time to get started—and website analytics can help. With analytics, you’ll be able to track your site’s organic traffic to see how your SEO strategies are affecting your outcomes. This helps your site get more visibility in the search engine results pages over time. If you’re new to SEO, partnering with a company that offers both SEO and web analytic services can be a good way to get started. Jump over to https://www.xpmagency.com to learn more.

4. Analytics Can Enhances Your Marketing and Sales Funnels

When you analyze your website, you’ll be able to see the path visitors take from page to page. This knowledge can help you streamline your marketing and sales funnels. If your customers land on a specific page, for example, you can use incentives like calls to action, free trials, or links to other pages that take them deeper into the funnel.

Harness the Power of Web Analytics

If you aren’t already measuring your site’s performance, it’s time to get started! Web analytics tools can provide insights that direct your big-picture strategies, leaving you to wonder why you waited so long to try them out. Get started today to make the most of your business’s site. Want more of the business and technology tips you need to know? Check out our other guides for helpful insights.

  • Author
  • Recent Posts
Brittni Abiolu
SEO & Digital Strategist at Small Business Brain
Brittni is a millennial, entrepreneur, investor and philanthropist. She has a Bachelor of Science in Computer & Information Systems from the University of Detroit Mercy and is currently a student in the Master of Entrepreneurial Ventures program at Central Michigan University.

She has spent the last 11+ years helping aspiring entrepreneurs start new businesses, raise capital and get connected to the resources they need to grow and thrive. She also spent this time helping B2B and B2C companies generate more leads and sales for their businesses via web development and the implementation of various digital marketing and advertising strategies.

She's worked with micro-enterprises with less than 50 employees, small businesses with less than 500 employees (such as Campbell Ewald) and mid-sized to large companies such as (Accenture and CDK Global). She specializes in providing marketing services to startups and micro-enterprises (with less than 50 employees) and companies in the finance and insurance industries. In addition, she has served on boards (as a Commissioner) for local municipalities including the Inkster Downtown Development Authority and Economic Development Corporation.

She enjoys writing about her experiences as an entrepreneur and using data and information from reliable sources to back up what she writes about. Through her writing she aims to educate other entrepreneurs on how to launch successful businesses and build wealth through entrepreneurship.
Latest posts by Brittni Abiolu (see all)
  • How to Create an International SEO Strategy to Grow Your Business - January 21, 2021
  • Black Woman Beats the Odds- Continues Launch of $800k Multicultural Salon in Downtown Detroit Despite Delays Due to COVID-19 - January 20, 2021
  • How To Buy Via An Online Auction To Save Cash - January 8, 2021

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Copyright © 2019 SBB Media Group | All Rights Reserved.
  • How Our Publication is Supported
  • Privacy Policy
  • Terms of Use