Social media has presented a great way to advertise and increase business exposure, major traffic, leads, sales, and above all else, loyal customers. Despite so many social media platforms, Facebook still remains the king of social networks. If you are yet to leverage the benefits of Facebook advertising, you are truly missing out. Not just that, but you are losing money every day you do not advertise on Facebook. You see, over one billion people use Facebook every day, and once you place ads, the chances of reaching your target audience skyrockets. If the benefits of Facebook advertising are still vague to you, here are 9 reasons why you need to invest in it ASAP.
1. Your Target Market Spends Most of Their Time on Facebook
Let’s start by biting right into the facts. A majority of all internet users use Facebook, most of whom check their pages multiple times per day. Regardless of what your target market is, with over 2.45 billion monthly users, your customers are undoubtedly using the platform. This makes the most significant benefit of Facebook advertising for your business. You must know by now that Facebook decided to decrease business pages’ visibility and to prioritize personal posts, which puts you, and all other business on the back banner. If you’re going to use Facebook to drive traffic, then ads are the way to go, and if you do it right, the returns will be worth the investment.
2. The Advertising Platform on Facebook Has Robust Analytics
Analytics like you can’t find anywhere else. Facebook has zero limits when it comes to giving you analytics and reports about the performance of your business ads. One of the major benefits of Facebook ads is that you never need to guess what’s working and what isn’t. Your social metric and conversion rates will be laid out for you in the Facebook Ads Manager, and the only thing you’ll be left with is analyzing them to make the right steps for your business. Facebook will offer you metrics about your weekly reach, page likes, post engagement, and even the ones that get the best performance. That’s not the end of it. You’ll also get to gain insights on conversions, clicks, sales, and a lot more. With all this data, adjusting your ads will be a piece of cake, and your investment will not be for naught. Honestly, you can never go wrong with a platform that offers you such power.
3. Micro-Targeting Your Audience Has Never Been Easier
Facebook has some of the most incredible targeting capabilities, and the levels of granularity are simply amazing. Micro-targeting is super easy because you can target based on behaviors, interests, age, demographics, locations, languages, and connections. Get this! You can target your competitors’ fans. How cool is that? With such targeting capabilities, you can eliminate users that don’t fall into your target audience and unlikely to become a customer. The audience quality is always better than quantity if you want conversions, and we’re positive you do, so focus on potential buyers and not random visitors. Targeting is one of the benefits of Facebook ads because it’s hard to get this elsewhere.
4. Create Ads for Specific Objectives
Facebook has made creating ads tremendously easy as they guide users through all the steps, allowing them to choose the kind of ad they want, their target audience, their timeframe, and budget. Beyond that, the ads are customizable, and you can make them whatever you want, depending on what you need to accomplish. These are objectives, according to Facebook, so whether you want page likes, post engagement, website clicks, etcetera, it’ll be possible to create an ad centered around it. You’ll be in control of your ads, and they’ll deliver you the best possible results.
5. Highly Scalable Content Promotion
Content has always been King. We know that you know that everyone knows that. For this reason, the content on your website is probably awesome, and you want your target market to know it, which is why you share updates on all your social media platforms. However, that may not be enough, and Facebook ads will amplify it for you. Ads allow you to reach more people than you can organically, which makes scaling your marketing strategies easy. As soon as you create an ad that does a remarkable job, you invest in it and duplicate it for other segments of your market.
6. It Allows You to Remarket
Remarketing is an important marketing strategy, and we’ll share the reason why. You see, the first time people see your business, most take a glance and move on. You may pique the interest of some, but since they have no idea who you are, they move on. However, the second time’s the charm and the third and fourth, of course. They need to keep seeing your business and what better way than through Facebook ads. People need to see a business several times before they take action.
7. One of the Cheapest and Fastest Ways to Get Your Business out There
By now, you are probably asking yourself, “how much should I spend on Facebook ads?” Well, one of the most significant benefits of Facebook ads is that they are among the cheapest forms of marketing. Beyond that, these ads drive immediate results, and you can read thousands of people as soon as you start. The click-through-rate on Facebook has been increasing, so you can reach your target audience at minimal costs.
8. Finding New Leads Is Quite Easy
Facebook has a feature known as the “lookalike audiences,” and it’ll allow you to attract people who are just like the ones you convert. Among the many advantages of Facebook ads is that you can customize your audience, then use this feature to look for more people who are as likely to be interested in your business. How awesome is that? You can also attract new using hashtags on Facebook and Instagram. Task Ant is a great tool to find popular hash tags that will drive more visibility to your Facebook and Instagram posts.
9. You Can Add a CTA to Your Ads
This is among the most relevant benefits of Facebook ads. You can add a call-to-action button on your ads that will lead your audience to your designated destination, such as your business website. Users always look for more information after viewing an ad they are interested in, so as to make an informed decision.
Ready to Invest in Facebook Ads?
The benefits of Facebook ads are undeniable, and you must take the initiative to start right away. You will have plenty of opportunities to engage your audience, and even if there is a learning curve, and tryouts, it’ll be well worth it. For more articles on how you can grow your business, please visit our website often!
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