Marketing

Marketing is often where small business owners fall short. While you might be an expert in your field, knowing how to capture the attention of your target customer is a new skill entirely. But as daunting as it may be, marketing is not an insurmountable challenge. When you are getting ready to relaunch after COVID-19 closures, preparation is the key to implementing a successful … [Read more...] about Make Your Marketing Money Matter

The essential instrument for a businessman is proper communication. You can fail in achieving your goal without proper business communication with your employees and customers. Proper communication is vital when you’re doing business. An employer who can communicate with employees could gain a better working relationship. Your staff’s attitude and the way they handle work would … [Read more...] about 7 Tips for Improving Business Communications

Are you ready to take your business to the next level? If so, digital marketing is the perfect place to start. However, it's essential to do your homework before you get started. If you're like one of the 50% of small businesses without a marketing plan, you're not going to find success. If you're starting a digital marketing campaign, you need to consider a few crucial things … [Read more...] about 4 Factors to Consider When Starting a Digital Marketing Campaign

In today's ever-changing business world, image is everything. If you feel like your business needs an image change or a freshened-up look, rebranding might be the answer. It can show that your company is evolving, it can shift a customer's perception of your brand, and it shows your company can keep up with the times. Signs You Should Consider Rebranding One sign a rebrand … [Read more...] about How Often Should You Rebrand Your Business?