Every business that operates online shares a similar goal and that is to improve its visibility on the web. The question is “How do I do this?” Did you know that improving your SEO can help your rankings in search engines? SEO is more of a long game and it takes patience to see results, as they do not happen overnight. However, there are various things you can do to improve the SEO on your site to help improve search engine ranking in the long run.
Optimize for Mobile & Speed
Google rolled out their mobile-first index, which means your website needs to pass the Mobile-Friendly Test. In order to avoid a mobile ranking disaster, you should focus on doubling down on performance and mobile tasks.
Think about what users want to do while they are browsing your website. They should be able to navigate your website easily without any technical difficulties. The performance should be flawless. The last thing you want to do for your customers is to have them spend too much time endlessly scrolling to find the services or products you are selling.
The same thing goes for website speed. You should optimize your website for speed and monitor the speed to see if any improvements are needed. Google also has a tool to help you see what your performance is currently on your website. Other things that you can do to execute page speed optimization are:
- Change your image file sizes
- Check your browser caching
- Check the script handling
Implement search data and research your competition so that you can determine what the best targets are for each page on your site. Depending on the size of your website and the resources at your fingertips, start with the pages that contain the most content and will be helpful for your customers. For example, your top one or two services or product pages or a blog post that has been well-written can provide customers with good information they are looking for.
Implement HTML Header Tags
The H1 tag or first heading is the most important heading on your page. The H1 tag is normally the first thing a visitor will read on your website. Header tags are typically created for styling but should be used to organize your content instead. Taking advantage of these subheadings is one of the best ways to improve your search engine rankings. Heading tags hold a lot more weight than regular copy when it comes to search engines. If you are facing challenges editing your heading tags, you can hire a developer to update your website.
As you begin writing for your site, you may notice that you are referencing other topics that have already been published. Internal linking means that you choose a phrase and add a hyperlink to the page or blog post that you are referencing. These links will lure some users to click through and read other pages on your website. Additionally, search engines will crawl these links as well. This will give both search engines and the users context about the page you link to. This is why it is vital that you only use keywords that are meaningful.
Use Image ATL Tags
Images visually support the message that is on your page. Users enjoy them, and so do search engines. This is why you should aim to use keyword-rich ATL tags for all images on your website. These tags will keep your site easily accessible.
If you can go down this list and cross all of the things successfully, chances are your website is already, or on its way to ranking well. If not, you can try to implement each one of the above ideas to help improve your search engine rankings. Achieving good search engine rankings is something that takes time, patience, and dedication. It can only be done using effective SEO techniques. Whether you achieve these things by doing them on your own or hiring an SEO company to do them for you, it will be beneficial to both you and your business in the future.