The increasing demand for software development comes with serious competition in the industry. Companies are constantly working hard to get noticed by their target audience. To increase efficiency and improve results, software developers now put a lot of effort into marketing research and strategy implementation. Below are proven marketing techniques you can integrate into your overall strategy, whether you are starting afresh or looking to improve your existing strategy. You can do this on your own or use a software marketing consultancy.
Storytelling Never Fails
Most of the marketing efforts of tech companies and software developers go into the technical aspects of their services. The promotional efforts usually focus on how their services and offers can help other companies. The truth is that there is hardly a unique offer or service; most software developers offer almost the same services. So, how do you stand out? This is where getting personal comes in. A unique promotional strategy should make potential clients identify with you through your story. Telling them about your history, culture, and what makes you unique increases your chances of converting them.
Develop a Social Media Strategy
The standard approach to Facebook marketing is to put up tech-filled posts on the pages. But there is more to getting results than this. Brands must understand how the entire platform works. If appropriately used, the Facebook marketing tools can connect with and convert your potential clients. LinkedIn is another platform where you can get tons of clients that are willing and ready to use your services. We cannot exclude social media from any marketing strategy – it is an excellent place to hunt for quality clients, especially if you are a software developer.
SEO is an important element in any marketing strategy. You want to ensure high visibility on top search engines to increase your chances of success. SEO can be the difference between you and your competitors by helping you attract the right clients, even with the same service proposition. Both new and existing software development companies can take advantage of SEO. With the right strategy, you can steal the relevance away from the older and more experienced competitors. Lastly, note that SEO does not bring immediate results. It is best to assess results as they come and make improvements midway.
Leverage Local Demand
The availability of cloud services means software developers can work remotely. However, consumers still want to work with local companies. Focusing your marketing efforts on attracting the local audience will help get the desired results faster.
Optimize Your Website
Clients want to learn about a company before deciding to work with them. Your marketing strategy will only deliver maximum conversions if your potential clients can learn about your business from the right place – your website. An optimized website is worth the cost and effort. Likewise, the improvements never stop. Always keep it updated with relevant and helpful information. Clients are impressed by a simple and easy-to-use user interface, as well as a fast-loading website.
Guest Blogging Brings Results
The continuous growth of the IT industry means the search for information online never stops. Providing people with such information improves your online credibility as a brand. Identify useful websites and work out collaborations as a guest blog contributor. This helps grow your community and gives you the exposure that brings conversions. Every software development company that wants to beat competition must raise brand awareness and ensure maximum visibility online.
Track Your Results
Adequate tracking helps to meet project deadlines while maintaining motivation and improving productivity amongst your team. With the right time tracking tools, you can get accurate data on work hours and ensure you are adequately compensated. Likewise, it offers a consistent workflow built on accountability, especially for remote teams, irrespective of the company’s size or location.
Here’s the Bottom Line
Whether you are just starting a company or looking to improve an existing brand, having a well-planned and properly executed marketing strategy can be the difference. Software developers can improve their current marketing strategy or develop a working strategy from scratch by implementing the proven techniques recommended in this blog. Remember that marketing is key to the success of any brand within the software development industry and even beyond.