In a highly competitive market, it could seem impossible for your small business to compete against a larger company. However, this is not the case. By implementing a fully optimized PPC campaign, you are able to gain access to some of the traffic from page one of Google. But where do you begin with a campaign like this? To help you out, the team at Absolute Digital Media are on hand to provide you with insight into PPC for smaller businesses.
What Is PPC (Pay-Per-Click)?
PPC otherwise known as Pay-per-click is an internet-based way of advertising that can be implemented on platforms such as Google and Bing to advertise your business and drive traffic to specific pages. With this form of advertising, the company is expected to pay a set amount of money every time the ad is clicked. This can differ depending on the click spend and can be optimized to ensure that you are within your companies marketing budget.
Benefits Of PPC For Small Businesses
Can Be Used Alongside Other Marketing Channels
Though several benefits come from PPC marketing, the adaptability is definitely on that lends itself well to a small business. As you begin to grow, you want to get yourself out there as much as possible. This often means that you are marketing in any way that you can. PPC can work alongside SEO and social media advertising to help your business stand out.
It Is Cost-Effective
In addition to working well with other marketing campaigns, PPC is cost-effective. You are in complete control over your monthly budget as well as your click spend, allowing you to spend as much or as little as you want. This is a huge benefit for a smaller business as it means they can capitalize on traffic from page one to compete with larger companies whilst implementing their SEO strategy to reach this traffic organically. PPC can add to this level of traffic and aid in boost traffic alongside a well-implemented SEO strategy.
You Have Complete Control
If you find your financial situation changes in the near future, you have complete control over your campaign. You can log in and reduce your monthly click spend or even hit pause on the campaign allowing you to resume it whenever you want. Regardless of whether you are taking advantage of a specialist in-house or you are using London PPC agency absolute digital you are in complete control of every aspect of your marketing campaign allowing you to have complete control over keywords, click spend and duration of the campaign as well as much, much more.
Faster Results
The final benefit that PPC can bring to your business is the faster results that come along with it. When your campaign is implemented, you will see an ad on page one within just a few minutes. This means that businesses can see immediate results from their spend. A PPC ad can see traffic and conversions increased within the first 24 hours of implementing your campaign. It is these faster results that can benefit your business in the short term whilst you implement a long-term SEO strategy for your business to reach the organic traffic with a page one position.
Absolute Digital, Media’s Tips And Tricks
Copy Competitors Keywords
Whether you decide to implement your strategy with an agency or in-house, looking at your competitor’s keywords and replicating them will allow you to rank with them. As a small business, this is great as it levels the playing field and allows you to directly compete with much larger companies in the same sector. By taking the time to do keyword research you can optimize for the same keywords or keywords that they may have missed. This allows you to have a competitive edge and make sure that you are implementing the best PPC campaign for your company.
Make Sure You Have The Correct Structure
By using a template, you can make sure your PPC campaign has the correct structure. This will make sure that it is a successful campaign that allows you to compete with businesses of every size. By using this structure to ensure your click spend and monthly budget are being kept to, you are able to continue your steady growth as a small business. Should you find that your structure is not correct, you can pause the campaign and change this to a structure that works. Though this is a time-consuming process, this can ensure the success of your PPC campaign.
Write Interesting Ad Copy
Another tip that the team at Absolute Digital Media recommend is the optimization of ad copy for your PPC campaign. By taking your time to write interesting ad copy, you are able to encourage your customer to click your ad. Your ad copy should be interesting as well as provide your customer with a solution to a problem. In doing this, you are more likely to see customers click through to your website to look at the products or services that you are offering. The ad copy should be optimized with keywords and should capture the audience attention instantly.
Put A Budget On Your Campaign
The final tip that we can provide you is the need for you to put a budget on your PPC ad. By starting off with a budget and organizing your campaign around this, you can make sure you are not overspending every month. Whether it is a set amount for cost per click or it is a budget for the bid on keywords, the use of a budget will make sure you’re not spending all your marketing budget in one place. This budget should be clear to all those involved in making the PPC campaigns a success.
PPC With An Agency Or In-House?
The final question that we get asked a lot at Absolute Digital Media is whether or not you should run a PPC campaign on your own or with the help of an agency. Though there is no right answer to this, using an agency will provide you with a level of expertise at a set price every month. This is ideal for start-ups that do not have the budget to hire an expert in house and allows a PPC campaign to be run on your behalf. This removes the stress from running a campaign such as this and allows you to focus on other elements of the business. Whether you are a start-up looking to make the jump into PPC or you are looking to optimize a campaign that you currently have running, several benefits can come from running a PPC marketing campaign for your business.