Inbound marketing strategies continue to grow and develop as businesses start understanding just how powerful they can be. Inbound marketing is used in a range of industries, from tech to finance to real estate; you will even find space entrepreneur using inbound marketing to attract clients. It is time to look at the 3 best inbound online marketing strategies that will increase your revenue and win your market share.
Offering a Free Trial
Free trials are an incredibly powerful inbound marketing strategy to win new customers. Free trials where users do not have to enter payment details have conversion rates of 25%, whereas trials where payment details are required convert at 60%. It may be scary to offer your product for free, but there is a reason why so many successful companies provide a free trial – it works! Offering a free trial is one of the best digital marketing strategies because it allows customers to get a practical feel of your product. If your product can solve their problem, they will quickly realize this when trialing, and their chance of purchasing raises dramatically. Free trials also create stickiness because users become accustomed to using a product. If they enjoy the experience, they are much more likely to continue to want to use your product. Most companies that use free trials will give users 2 to 4 weeks of free usage. If you don’t want to provide a completely free trial, you could allow users to trial a very basic version of your product. Free trials are one of the best marketing strategies and can cause your business to grow dramatically and increase your market share.
Email Marketing
Email marketing is a perfect way to inform your buyers while also promoting your products and different forms of content from your blog, videos, or latest webinars. The amazing thing about email marketing is that almost the entire process can be automated, and on average, it produces an ROI of 42x (highest of any marketing strategy). Content Marketing Institute’s research shows why you need to be using email marketing:
- 81% of B2B marketers favor email newsletters over other strategies
- 87% of B2B marketers found email is their most successful free organic distribution channel
- 90% of content marketers use email engagement as their most valuable metric to measure content performance
Email marketing is one of the best marketing strategies for small businesses because it is affordable and has super high conversion rates.
Blogging
There are so many different types of marketing strategies, but blogging is the best way to win organic traffic. Companies that blog weekly receive 70% more traffic than companies that blog monthly or have no blog at all. Blogging helps you establish authority in your niche while providing helpful information to your target audience. Blogging is also one of the most cost-effective marketing strategies.
When blogging, make sure you:
- Produce unique and informative information
- Include keywords
- Link to authoritative sites
- Craft your style to suit your readers’ taste
Blogging is an amazing marketing strategy because it can quickly cause your online traffic to explode, resulting in you winning market share and a whole bunch of new customers.
The Bottomline On Inbound Marketing Strategies
There are so many different B2C and B2B marketing strategies. However, we have identified 3 quite affordable and effective strategies that will quickly boost your revenue and win your market share. If you combine free trials, email marketing, and blogging together, you will have built an incredibly effective multi-pronged inbound marketing strategy. We would like to know what inbound marketing strategies you are currently using and have used in the past. What were your results with different marketing strategies, and what was your favorite strategy? Please comment below!