After you have determined which sign would best meet your requirements and where it will be placed, you will be ready to begin creating it. Even though personalizing a huge product could seem like a daunting task, the design specialists at a sign shop are professionals. Here is some of their best advice that anybody can utilize to make an eye-catching sign.
Always Use Big and Bold Fonts
Heavier typefaces offer stronger contrast, which makes the text more easily readable and bold. Typography is an essential component in effectively communicating your message. Avoid using script fonts with delicate, thin strokes when making a sign.
Keep the Message Simple
Large signs are not suited for complicated messaging. Stay away from content that is intended to educate, and instead use signage to communicate information that is promotional, brand-focused, or event-focused. Don’t make the mistake of trying to explain everything at once; instead, focus on the main point you want to make to your clients and make the text easy to read. When your font and message are both larger, it will take people less time to comprehend both, regardless of whether they are in a moving vehicle or simply strolling past.
Use High Contrast for an Eye-Catching Sign
If your company’s logo has a light color, it needs to be placed on a background that is sufficiently black so that it can be seen. Consider the contrast in relation to the environment in which the sign will be shown as well. If you put a banner on a brick wall, it won’t be able to differentiate itself from the color of the wall.
Use High-Resolution Photos and Logos
The larger your banner is, the greater resolution of your photographs will be required to accommodate it. If you get a resolution error, don’t disregard it. Your photographs have a better chance of having the appropriate resolution if they are photographs captured with a high-quality camera, pictures taken from stock, or a logo that a skilled designer created or with the assistance of a designer at a sign shop. Suppose you already have a logo that you want to use, but the resolution isn’t high enough. In that case, you may take advantage of shop services for recreating logos to have the logo redone in a format that allows it to be scaled up without losing quality. Select a vector file format for a logo so that it may be scaled to any size and select a high-quality PDF or JPG file for any artwork you want to include.
Understand What Substrate Works Best for Your Sign
If you are trying to showcase artwork or photographs and do not anticipate any glare, glossy will perform the best for bringing attention to such images. If you want a sign that is still readable, matte is your best option. Choosing the wrong substrate increases the chance of your custom business sign not doing its job.