The logo is any brand’s face. It binds into everything related to your business–whether it’s online or offline. The place where you put your logo and how often people see it makes a huge difference in putting your brand out there. Logo placement is directly connected with how people perceive the products or services that you’re offering and how often do they come to your company for them. More or less 89 percent of marketers say that brand awareness is one of their top business goals in surveys. Since the brand logo determines how people perceive your brand, you must build a winning logo placement strategy. Nonetheless, it is also necessary to research the best places where you can put your brand logos. Putting it in the wrong location is distracting at best and can create adverse impacts on your brand. To avoid this, read some tips on how to step up your logo placement strategy.
Crucial Tips in Logo Placement
1. Create a boundary.
If you’re aiming to make your logo design to stand out and grab the attention of your target market, create a boundary around the logo itself and set it apart from any other elements surrounding it. This is a proven technique no matter where you place your logo–both online and on the actual product, or even your marketing materials. Make sure that there’s enough white space around your brand’s ‘face’. This boundary should be present in any place where your logo is placed. While this puts a limitation on the other design elements, it also offers a break from your costumes’ eyes, which makes them focus on the one thing that matters–on your logo.
2. Make a logo that’s noticeable enough.
You have to make it a goal to make your logo stand out compared to others. This is necessary in some cases, such as participating or sponsoring trade shows. Your logo should be seen by the attendees regardless of how far they are from where your booth is standing. Doing this will lessen the difficulty of the readers in seeing and reading the company logo. Think about some scenarios where a small logo will suffice or instances where a large logo is needed.
On top of that, you have to tote the distance from your place to where people view your logo. For instance, when they enter the place, and that person is around 300 feet away, will they still be able to see your brand signs? Will the logo be placed high enough for them to see regardless of how far they are? Put in mind that you would want them to see your logo up close and in the distance, so consider putting small logos on your product displays on the table.
3. Decide on the shape
The shape you choose for your logo requires a lot of time to think. This is because there are places where it’s challenging to place brand signs. When you design your logo, think about the benefits you’ll gain when you choose a certain shape and thin if it’s worth it. After you decide on the shape and establish your logo using it, do not change it under any circumstances. People remember your brand through your logo, so applying other geometric designs rather than changing the entire logo is smarter.
4. Study the competition
Allocate a specific time to study your competitor’s logo placement and other things that make their company popular. If you see them using a metal sign for their logos and get their customer’s attention through that, you might want to do the same. The importance of how and where you place your logo becomes evident when you see another brand’s logo in the wrong spot. You’ll notice that the placement looks odd with the other elements, whether it’s on a website or in an event flyer. Remember what works for them and what doesn’t. Are your competitor logos similar to yours in any way? What do you love about they place theirs? What do you dislike about them?
5. Place your logo with a purpose in mind.
You will realize how crucial logo placement is when you think about where you put the logo in a website design and how it affects your readers. Around 94 percent of people visit a website for its design. A lot of us expect to see the logo at the uppermost part of the page (it’s either placed in the center, the left, or the right part of the homepage). They expect the logo to be clickable, and it should redirect them back to the homepage. Make sure that it functions that way.
6. Prepare other logos.
There will be certain times when the initial logo you made and used doesn’t fit into some things you want them to. Sometimes, there is a need to place them in small products or in a letter that bear a limited space. Whatever the reason is, it is always a good idea to prepare a few simpler logos that look similar to the main one for any type of instance. A good way to demonstrate this is to use a text-only logo or an image without the text. Another great idea is to create a logo using a different set of color palettes. This ensures that your brand logo complements the design no matter what the background is.
7. Highlight your brand.
Most companies pour their attention into highlighting their brands (as this is one of the most important things in logo elements). That’s unsurprising since the image tied to your business affects how people perceive your products and services. Take a step back from designing your logo and focus on the best logo placement–both online and offline. It’s crucial to have a clear picture of your goals to know where to place your logo.