Are you looking to generate more traffic for your website? You’ll need a killer search engine optimization (SEO) campaign to stand above the competition! 92% of people rely on search engines and having your info be the first thing they see could lead to droves of new sales. Since SEO is constantly evolving, you’ll need to take advantage of the hottest new SEO trends if you want to stand a chance. Here are five things you should know about.
1. Voice Search
Imagine going back in time 30 years and telling people they’d soon get restaurant recommendations from a telephone. Even 10 years ago it would seem crazy. Yet here we are, with voice assistants like Siri and Google Assistant transforming the way we receive information. As of late last year, voice search was poised to become the primary way users searched for info on a mobile device. As you begin optimizing for voice search, focus on long-tail keywords phrased as questions.
2. Artificial Intelligence
As if voice assistants weren’t cool enough, many businesses are incorporating AI chatbots into their websites and social media platforms. You may have already interacted with a chatbot without even knowing it! Chatbots provide users with contextual information based on common questions. They’re perfect for providing users with directions and business hours and searching for information on your site. And if a chatbot can’t answer a user’s question, they can connect the user to a customer service rep. In turn, this saves service reps a ton of time while providing users with a fun, easy experience.
3. Featured Snippets
Featured snippets are bits of content placed at the top of a query result. As you may expect, this can be quite helpful, as featured snippets are the first thing many users see. First and foremost, Google chooses snippets based on its usefulness. If it answers the user’s question for instance and includes the exact keywords the user typed in. So, in short, keep creating content that people want to see and conduct a ton of research on the keywords you use.
4. Mobile-First Websites
Most of us already use our phones to find information. But in the coming years, mobile traffic is going to become an even bigger deal. That’s why Google is putting pressure on companies to prioritize mobile-friendly site designs. If you’re unsure about your site’s mobile readiness, look into hiring an SEO company to conduct a site-wide audit. If you fail to present users with a great mobile experience, you can kiss your dreams of the front page goodbye.
5. Video Overtakes Blogs
Content is still king. But the way consumers engage with content is changing drastically. Many users now prefer to get their information via video instead of a blog post. Think about how you can retool existing content for a video format. And don’t forget to add captions, as a fair number of users on social media watch videos with the sound off.
Watch Out for These Major SEO Trends
These are five of the biggest SEO trends you’ll want to keep an eye out for. And remember, SEO is always changing. But we’re here to keep you informed! Make sure you check back with our blog for more great info to help you grow your business.