Working with your hands can be incredibly fulfilling. If you have a creative hobby or artistic knack, why not make some money from it? Whether you’re setting out to supplement your income with a fun pastime or become a full-time small business owner, there are a few crucial steps that can send your business down the path to success.
Establish a Memorable Brand
When you shop for new products, what catches your eye? What makes you remember the company and come back for more? More often than not, the brand story plays a big part in attracting new customers and building a loyal fan base for the long haul. Your brand, from the fonts and colors you use to the overall message you communicate with your products, will inform the population your products attract and help your business remain relevant and relatable. Brand communication happens at every level of a business, from the founding ethics and values to the minor product details. Brainstorm some brand identities and reach out to your community for their input. Once you have a solid foundation, stay true to that identity. Adding refined touches like custom labels or backer cards, like the ones from The/Studio, is a sure way to impress and keep customers coming back for more.
A Good Photo Goes a Long Way
Studies have shown that a good picture really may be worth 1000 words. Images capture attention better than text alone, and high-quality images that convey a story or emotion have mighty power to influence potential buyers. Whether you invest in high-quality equipment to take your own product photos or opt to hire a professional for the job, promoting your brand with photography is an essential component of success in our modern world. It is especially true if you plan to sell your products online, as many small business artisans do!
Network, a.k.a. Make Friends
Networking is a part of any career. When you’re a new small business, it’s crucial. Connecting with like-minded business owners is a great way to grow your customer base and build a supportive community. There is no one-size-fits-all way to network. See if your local community has a small business owners network you can join. Sign up for a stall at your local farmer’s market or art fair. The more visible you are to your neighbors, the more your business will gain traction from word of mouth.
Social Media Presence is Key
Social media is the single best marketing tool of the 21st century. Offering targeted ads, analytics, and a constant connection to your customer base, your business surely doesn’t want to skimp on social media. Additionally, knowing your audience is essential when deciding which social media platforms to focus on for your advertising. For example, Tiktok is the top platform for teenagers, while Facebook has far fewer teen users than it did a decade ago. If you’re hoping to sell your products to teens and young adults, tailor your social media engagement accordingly.
Take the First Step
Why wait any longer? Make your handmade small business dreams a reality with these helpful tips.
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