According to the New York Times, unemployment is on the rise in Black America because of coronavirus. We have been more likely to shut down our businesses or lose our jobs during this time. Luckily, for one Detroit business owner, she has been proclaimed as “recession proof”. Katrina Wilson has been able to keep going. After receiving nearly $600k in funding including grants and loans to launch her multicultural salon, Crême Brûlée, last year, she was eager to hit the ground running. That all came to a screeching halt when coronavirus hit the scene. Restrictions imposed by the government made it difficult to get things done. However, Katrina refused to give up on her dream. She states:
“Crême Brûlée has been a dream of mine for 10 years and for the last 2 years It has truly been a very challenging journey. I was told no 23 times before I received a yes. I was able to overcome every adversity faced through three simple words: prayer, preparation, and patience. God selected me for this role because I possess certain knowledge, skills and character traits that will enable me to lead others on a journey of continuous improvement and success.
Early in my entrepreneurial career I made the decision to uphold high standards of performance, dedication and loyalty to the people I serve. I also welcomed challenges which allowed me to be proactive and use my resources wisely. I was not afraid to fail. Along the way I’ve learned some quite interesting lessons, but 2020 taught me the most valuable. It taught me to continuously seek opportunities despite whatever circumstances I am in.
Understanding my life’s purpose and the legacy I must leave helped me demonstrate honesty, compassion, integrity, respect and sensitivity towards every lender that denied my application. I never took business; personal, which allowed me to look at every rejection letter and persevere.”
A Groundbreaking Ceremony is Taking Place to Celebrate
Katrina’s resilience and determination has kept her business dreams alive while many other businesses have gone away permanently. Not only has she been able to acquire an additional $200k in funding for the salon, build out of the interior has commenced. To celebrate, the team is hosting a “Groundbreaking Ceremony” on January 28, 2021. The salon grand opening is scheduled for early spring 2021.
About Crème Brulee:
A luxury beauty affair awaits you. Upon arrival, you will be greeted by welcoming staff, light relaxing music, and a peaceful aura. Enjoy opulent add on services that include a state of the art beverage bar including premium cocktails, champagne, red and white wines, prior to entering your luxurious experience. Whether you are enjoying a relaxing massage, facial, hair, nail, or any other services, our staff will consult you to learn what your specific needs are and will evaluate them accordingly. Our services have been thoughtfully conceived to allow for your interior and exterior beauty to shine. Arrive at our centrally located New Center Salon & Spa and let us bring you into a euphoric realm while pampering you. If you are interested in joining the team or becoming a client, go here to contact Katrina Wilson or call (313) 768-9608 (Monday – Saturday: 11am – 7pm). You can also follow Katrina and Crème Brulee on Instagram at @paidandprivate and @cremebruleedetroit.
She has spent the last 11+ years helping aspiring entrepreneurs start new businesses, raise capital and get connected to the resources they need to grow and thrive. She also spent this time helping B2B and B2C companies generate more leads and sales for their businesses via web development and the implementation of various digital marketing and advertising strategies.
She's worked with micro-enterprises with less than 50 employees, small businesses with less than 500 employees (such as Campbell Ewald) and mid-sized to large companies such as (Accenture and CDK Global). She specializes in providing marketing services to startups and micro-enterprises (with less than 50 employees) and companies in the finance and insurance industries. In addition, she has served on boards (as a Commissioner) for local municipalities including the Inkster Downtown Development Authority and Economic Development Corporation.
She enjoys writing about her experiences as an entrepreneur and using data and information from reliable sources to back up what she writes about. Through her writing she aims to educate other entrepreneurs on how to launch successful businesses and build wealth through entrepreneurship.
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