Video content is on the rise worldwide. Users spend an average of 100 minutes each day consuming video content. You can use this trend to your company’s advantage by leveraging the many different video formats Instagram has to offer. Instagram offers, feed videos, story videos, IGTV, Instagram Live, and video ads can all be worked into a comprehensive Instagram content strategy that will thrill your audience and keep them coming back for more.
Feed Instagram Videos
This form of video has been available on Instagram since 2013. You can leverage this format to establish your brand identity, share company events, or even provide news and updates. It provides an opportunity for both fun and informative content.
Instagram stories started in 2016—they’re short videos that only last 24 hours. Since these can only be fifteen seconds long, the challenge is to fit everything you want to say or show into an incredibly short time frame. It may take a bit of planning. Stated by a Dallas video production company, some companies take advantage of this feature by going the other way and creating videos that feel more raw and real than the other formats you’ll learn about in this article. Using Instagram videos is a great way to grow your customer engagement and build brand awareness.
This is the newest type of video on Instagram, launched in 2018. The main advantage of IGTV is that you can create longer videos with more information, giving you the chance to make content even more valuable to your followers. You can even use IGTV for recurring shows or tutorials—a series of content your loyal followers can utilize. Do keep in mind that you shouldn’t make videos too long, in respect of your viewers’ time (and short attention span). They might simply be scrolling out of curiosity before bed or taking a short break at work, so you should ensure your key message is clearly delivered early in the video.
Also released in 2016, this is a great way to connect with your followers and build customer loyalty by giving them the next best thing to a face-to-face interaction. It’s even more popular right now, when fewer people are going out to businesses in-person due to safety precautions surrounding the COVID-19 pandemic. Use this format to its fullest extent by holding Q&A sessions. You can use customer feedback and insight to improve the company and make followers feel heard. This will drive customer satisfaction.
Instagram Video Ads
These have the look and feel of natural videos on Instagram, and should be used to promote your product, service, and brand. They can also be used to provide valuable information to your audience—highlighting their problem and leading them to your company to solve the issue. These ads show up in users’ feeds and stories, allowing you to get in front of customers where they spend most of their time. It’s one of the most valuable tactics of inbound marketing and sales strategies—not just for convenience and customization, but also to make a point of reaching customers where they are, when they need it, in the way they want to be interacted with. This also means Instagram video ads are ideal for increasing brand awareness.
Use Videos to Revitalize Your Instagram Marketing Strategy
Video content plays a significant role in propelling businesses of all kinds to the next level. Some of your fans may prefer to read long text, while many others won’t read much at all. They’re busy and want things to come easy—companies that understand and respect that fact will be successful. If you save them time and effort, they’ll become long-term, loyal followers (and hopefully, future buyers of your product or service) that much faster. People enjoy imagery—a fact that isn’t going away anytime soon. If you make captivating, easy-to-follow content part of your marketing strategy, you’ll increase your site visits and engagement.
Whether you decide to try Instagram videos, Instagram stories, Instagram Live, or any other method (maybe a combination of them all), you’re already on the right track to grow your business by keeping your eyes on current trends. Social media marketing is becoming more powerful all the time, so tap into that channel and fuel your success.